By William L. Benoit
Crusade 2000 applies the sensible thought of political crusade discourse--analyzing how messages acclaim, assault, or defend--to numerous assorted kinds of crusade verbal exchange within the 2000 U.S. presidential fundamental and basic election. those varieties in
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Additional info for Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)
Furthermore, it is possible to speak of the image a candidate projects on policy, or the issues. , Friedenberg, 1994; Hinck, 1993; Leff & Mohrmann, 1974; Levine, 1995; Rosenthal, 1966; Rudd, 1986; Stuckey & Antczak, 1995; West, 1993). For example, Benoit and Wells (1996) argue that “candidates’ images are intimately tied to their actions, the policies they embrace, and the stand they take (however vague) on the issues’’ (pp. 26-27). Devlin (1995) explains that “I make no distinction [between image and issue ads] because issue ads really do create image impressions on the part of the viewer, and image ads can convey substantive information” (p.
O reflect “almost perfect” inter-coder reliability (p. 165). Thus, 88 percent of our kappas indicate “almost perfect” agreement and the remaining 12 percent indicate substantial agreement. These results give us confidence in the coding of these messages. 5. Issues Important to Voters, Conventions (7/25-26/00) Issue Poll Economy 12 Education 12 Health Care 9 Social Security 8 Taxes 6 Guns 6 Abortion 6 National Defense 5 Medicare 4 Environment 4 Budget Surplus 3 Jobs 3 Foreign Affairs Gallup (2000).
3 also provides examples of acclaims and attacks on the three forms of character). As can be inferred from the discussion of policy, only two message forms devoted more time to character than policy. During the primary phase of the campaign, 42 percent of utterances in debates, 52 percent of comments in television spots, and 43 percent of remarks on talk radio concerned character. At the nominatingconventions,28 percent of keynote comments, 39 percent of acceptance statements, and 67 percent of the spouses’ statements discussed character.
Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics) by William L. Benoit